Our dream is to contribute to the global analog photography community by doing what we do best. In celebration of Finland’s 100th anniversary we united the mechanical camera expertise of our small engineering nation under one common goal – to rescue 100,000 cameras by the end of 2020. For us, rescuing cameras is the act of finding cameras that suffer from neglect or need to be repaired and getting them to the hands of new users.
The goal that we set years ago was achieved in May 2021. Now the projects focus is moving from quantity to quality and education. We want there to be cameramakers also in 2050 and to make sure that happens, we started a school in 2021.